WooCommerce eCommerce Store
If you’re a WooCommerce store owner, you’ll likely want to find ways to retain customers, especially potential buyers. Your marketing skills come in useful here, but there’s another approach that works on me (and millions of others) as a customer. WooCommerce wishlist plugins let you save your store’s products for easy access. This can promote loyalty, give customers a reason to return, and ultimately, help them spend.
What a Wishlist Is (And Why You’d Use One)
In short, a wishlist lets customers save a product on your site in a list for later. There are a few reasons why they might not buy straight away. They may not like the colors or sizes on offer, the price might be outside of their budget. In some cases, the visitor may not even want to buy. They may simply want to collate ideas for gifts, or a future birthday or holiday.
The Functionality of WooCommerce Wishlist Plugins
Beyond the fundamentals of WooCommerce wishlist plugins, there are a few other ‘needs’ and ‘wants’ you should consider. For example, add-to-cart buttons on your wishlist pages can give a user the nudge to complete a purchase. It’s a constant reminder that they have an interest in the product, and should do something about it!
4 Examples of Excellent WooCommerce Wishlist Plugins
1. TI WooCommerce Wishlist Plugin
The first plugin on the list is TI WooCommerce Wishlist. This includes a lot in the box, with the free version being one of the most feature-rich on this list. It’s arguably one of the most popular WooCommerce wishlist plugins too, with over 100,000 active installations and more than 400 five-star reviews.
2. YITH WooCommerce Wishlist
Next is YITH WooCommerce Wishlist. The developer has recently become part of the Bluehost family of products, and its wishlist plugin represents a straightforward and slimline integration.
3. WPC Smart Wishlist for WooCommerce
WPC Smart Wishlist for WooCommerce might be my favorite plugin on this list. This is down to the functionality in its hefty free version, its focus on the purchasing flow, and the cost of a premium upgrade.
4. WishSuite
WishSuite is a ‘sleeper’ plugin, in that it’s new with only around 1,000 installs. However, for a plugin that is only at version 1.4, it offers a depth of functionality that more mature options can’t deliver on.
How to Set Up WooCommerce Wishlists Plugins with WordPress (Featuring WPC Smart Wishlist for WooCommerce)
1. Configure the Plugin
Once you activate the plugin, look for the WPClever > Smart Wishlist link within WordPress.
2. Customizing the Look of the Wishlist
Once you have the functionality of the wishlist to your liking, you can adjust the look and presentation too. You can find these options in among the global settings for the plugin, although there is a dedicated section for designing the wishlist popup.
3. Using the Wishlist
For your users, the wishlist options will pop up everywhere. For starters, you’ll spot individual buttons for every product.
Frequently Asked Questions
What Benefits Does Wishlist Functionality Give My Store and My Customers?
A wishlist is a crucial personalization element for your site. This can increase brand loyalty, provide ample opportunities for free advertising through social sharing, and boosts the chance of sales. Nearly one in three customers think stores would benefit from wishlists, so implementing one is an easy decision.
Which of the Available WooCommerce Wishlist Plugins Should I Choose?
There are three key tenets here. First, choose a plugin that has the right features and functionality you need. Second, consider only those plugins with good rating and reviews. Third, make sure the price is within your budget over the long term.
How Can I Optimize the Impact of My Wishlists?
I’d suggest looking at the customer’s flow from adding a product to the wishlist all the way to completing an order. If you can create a dedicated funnel, your income should benefit.
Conclusion
Implementing WooCommerce wishlist plugins in your eCommerce store can enhance customer experience, increase engagement, and drive sales. By choosing the right plugin and customizing its features, you can create a personalized shopping experience that boosts brand loyalty and encourages repeat purchases.
