Optimizing Revenue for Your WooCommerce eCommerce Store
Earning more revenue is a common goal among WooCommerce store owners. However, the path to this goal has many different twists or turns. For your store, you could offer customer loyalty programs, expanding into new markets, and more. The WooCommerce Product Bundles plugin gives you another approach to help relate your product lines to each other and generate sales.
The Benefits of Bundling Products Together
Product bundles make sense in a lot of situations. For instance, you may want to combine a shirt, shorts, and sneakers for the summer season. If you sell home decor, it may make sense to combine a cutlery set, a cafetiere, coasters, and tablecloths in one package.
There are lots of ways to bundle products together, but one common theme is that most will offer a discount on that group of items.
Introducing WooCommerce Product Bundles
The WooCommerce Product Bundles extension plugin does what it says on the tin. Its fundamental functionality is to create and manage product bundles for your store in a streamlined package.
The Benefits of Bundling Products Together
- Increased sales. Customers will naturally purchase more items at once, which will net you more income and increase your Average Order Value (AOV). There are also cross-selling opportunities.
- Improved customer experience. Product bundling can save customers time and make the shopping process more straightforward. This translates into a happier experience and more sales.
- Enhanced marketing opportunities. You can promote specific products and special offers. This could be seasonal bundles, limited-time offers, holiday sets, or more. The goal is to put other, related products into your customer’s line of sight.
- Streamlined inventory management. One surprising benefit of product bundles is inventory management. Efficiency improves at its core, which reduces the risk of overselling or selling out.
How Much WooCommerce Product Bundles Costs
The Product Bundle Builder for WooCommerce is the free version of the premium WooCommerce Product Bundles plugin. This gives you much of the core functionality of the Pro version, but not everything. The best decision is to opt for a premium plan.
The good news is that regardless of the tier you choose, the full feature set of the plugin is available to you. The only difference is in how many licenses you have available. A single site license is €39, five site licenses are €79.00, and 25 site licenses are €99.00. Each gives you access to a year’s worth of updates and support.
How to Use the WooCommerce Product Bundles Plugin: a Quick Walkthrough
Let’s get into using the plugin, but first, we’ll cover the essential basics. You’ll need to purchase and download WooCommerce Product Bundles, then install and activate it. While we’re looking at the premium version of the plugin here, you’ll also need to install the free version of the plugin, as this includes the core functionality you’ll need.
Once you have this in place, you can begin to set the plugin up.
Configure the Plugin Settings
- Item View. This gives you ways to display the stock status, ratings, hover descriptions, and to control the visibility of unavailable items. You can also show prices and total savings within the cart, enable quick view modal dialog boxes, customize the quantity fields and icons, and more.
- Pricing Display. You’re able to configure how bundle and item prices display on the Shop page to a greater degree. This includes showing total prices, individual item prices, and others.
- Interaction Settings. You have a set of straightforward options here to open product links in new tabs and use pop-ups for product selection.
- Coupon and Cart Management. There are settings to work with your bundles in relation to carts and coupons. For instance, you can apply coupons to the entire bundle, to individual items, or both. What’s more, you can define how you count bundle products in the cart.
- Layout and Styling. There are lots of design options at your disposal, without the need for code. For example, you can position bundles on product pages using CSS selectors, customize the number of products per page within modals, and adjust colors for all sorts of elements of your bundles.
