Automating WordPress SEO for Time Savings and Rankings Growth

Every website owner I’ve met is incredibly busy creating amazing content, building their brand, and engaging with their audience. They all struggle to find time to work on their site’s SEO. In fact, one of my clients told me that he wished he had a magic button that optimized his site for him.

That’s where SEO automation comes in. You can automate many SEO processes to save precious time and keep your site in top shape without constant manual effort. But that doesn’t mean you can just put your SEO efforts on autopilot. Automation should be combined with a good SEO strategy and human oversight for the best results.

That said, let’s explore some powerful ways to save time by automating key aspects of WordPress SEO.

I will cover quite a few topics in this post. Here’s a handy list so you can jump to the section you are most interested in:

1. Install and Use a Quality SEO Plugin for WordPress

First things first, every WordPress website needs a dedicated SEO plugin. Think of it like your co-pilot for all things search engine optimization. Plugins like All in One SEO and Yoast act like tireless robots, automating a ton of tasks:

• They automatically create enticing meta descriptions that appear under your page title in search results.
• They automatically generate sitemaps that search engines can use as roadmaps to find your content.
• They’ll even analyze your content and provide suggestions for improving keyword usage, readability, and more.

In short, they’re designed to simplify the SEO process, ensuring your site is always optimized with minimal effort. Many users see an increase of 20-30% in organic traffic within the first few months of installing an SEO plugin.

2. Automatically Monitor SEO Performance

Knowing how your website is performing in search results is super important. A quality SEO plugin will help you keep your finger on the pulse by automatically monitoring and auditing your site’s SEO performance.

This tool will scan your entire website for any SEO issues like broken links or slow loading times. It will also track how your rankings for important keywords change over time to help you understand what’s working and what’s not.

The plugin then takes these insights and provides actionable reports about your website’s SEO health, delivered straight to your inbox.

The right plugin will also allow you to view an SEO dashboard right from your WordPress admin area. It displays important SEO metrics at a glance and you can easily drill down for more details.

3. Automatically Get Suggestions for WordPress Content Optimization

The best SEO plugins also include content optimization tools that can analyze your content as you write it for improved on-page SEO. For example, All in One SEO will automatically measure how well a post is optimized and give it a TruSEO score. It will then offer practical suggestions on how to improve the score for better SEO.

Other tools, like SEOBoost and Clearscope, automatically analyze the keywords used in high-ranking articles on the same topic. They then take these keywords and list the words and phrases you can manually add to your post to optimize it for search engines and improve its relevance.

4. Automatically Add Schema Markup to WordPress Posts and Pages

For another 30% increase in click-through rates, I recommend adding schema markup to your posts. This is structured data that helps search engines really understand your content so that they can give it better visibility on search results pages. Many SEO plugins include a schema generator that can automatically generate and apply schema markup to your posts and pages, giving you a major SEO advantage.

5. Automatically Add and Submit Sitemaps

For your website content to appear in search results, each search engine needs to find and index every page and post on your site. Google recommends using sitemaps to help with this process. XML sitemaps list your website content so search engines can easily discover and index it. RSS sitemaps help search engines index new and updated content more quickly. For the best SEO results, use both.

6. Automatically Create Redirects

Changing the URL of a web page is normally a bad idea. It can result in broken links and error messages that are bad for SEO. Use a WordPress plugin to automatically create 301 redirects when you change a page’s URL to ensure a smooth user experience and preserve your site’s SEO value.

7. Automatically Find Broken Links

Even after enabling automatic redirects, your website may still have broken links. Use a broken link checker plugin to regularly scan your site for broken links and easily fix them without affecting your website performance.

8. Automate Internal Linking in WordPress

Internal links point to posts and pages on your website, helping users and search engines navigate your website and increasing page views. Use internal linking tools to automate the process of finding relevant internal linking opportunities and adding them to your content with a click of a button.

Bonus: Additional Automations for Improving SEO

Here are a few quick tips for more ways you can use AI and automation to save time while improving your site’s SEO:

• Write content using an AI content generator.
• Write powerful headlines using AI.
• Automate image optimization.
• Automate social sharing.

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